Dispensaries
In today's retail space, if you are not ahead of the curve technologically, then you are behind!
As a dispensary. you want to target the consumer! The best practice for this would be to create a blog and post articles that target the consumer space. You will also want your product descriptions written for your audience in mind!
Laboratories
Labs will always be needed in the cannabis industry because of state regulations and people concerned for their own safety. Growing an online image will draw a lot more customers to you.
As a lab, your blog would be best to be filled with lab methods, information on cannabis black markets, and information on the current legal products.
You will also want your website content to be interesting and attractive!
You will be targeting all aspects of cannabis audience. From a consumer testing their own product to make sure it's safe to a large scale operation that is testing due to state regulations.
Growers
As a grower, your main focus will be selling to labs and retail businesses. Because of this, you will want your traffic to be mostly business owners.
You will want product descriptions to be the best in the game because you will be dealing in large amounts of money per transaction!
You may also want to consider a blog that posts articles targetting cannabis businesses looking for growers.
Online Publication
Writing can be time consuming, and many publications simply do not have the time to fullfill their readers thirst for content.
There are online cannabis publications ranging across all niches, and I am comfortable working with any!